Meana Kasi

meanakasi@hotmail.com

 

Professional Experience

Senior Interactive Producer
04/2010 – Present
HZDG: Rockville, MD

Manage interactive projects, participate in new business development efforts, and provide marketing/branding consultation to clients.

Project Manager  
10/2008 – 04/2010
BrowserMedia: Bethesda, MD

Manage multiple website and iPhone application projects throughout lifecycle of development. Establish and maintain project communications internally and with clients. Provide and track progress on project estimates for budget and schedule. Oversee daily development of integrated project plans. Manage timely development and status reports of project deliverables. Maintain processes to manage scope throughout the project lifecycle. Identify and manage project issues. Communicate with project teams to ensure maximum performance. Provide support to clients on proprietary software.

Specific Highlights:

  • Concurrently manage 4-6 active projects at any time spanning 1-9 months each.
  • Managed iPhone project through concept, IA, design, development, and launch.
  • Train clients on using content management system.
  • Review IA/design/HTML deliverables for quality assurance.
  • Develop functional specifications for custom websites and applications.
  • Clients include: National Cancer Institute, World Shipping Council, American Gastroenterological Association, DC Business Improvement District, Congress for Neurological Surgeons, Georgetown University, University of Maryland’s Women’s Basketball Team, National Congress of American Indians, MyRadiology LLC

 

Systems Analyst/Trainer                                                                                
12/2006 – 10/2008
Harris, Systems Deployment: Sterling, VA

Traveled internationally to provide training on hardware/software per Consular system requirements for the State Department at U.S. Embassies and Consulates worldwide. Managed teams and handled all client communication prior, during, and after trips to ensure a successful visit. Led comprehensive training to Foreign Service officers and local staff on Consular Affairs’ proprietary applications. Provided training on using Consular applications and performing biometrics capture. Installed computer workstations and peripherals and provided technical assistance to users.

Specific Highlights:

  • Trained users in 12 different countries for 3-5 weeks each.
  • Served as deployment manager on 5 trips leading teams of 2-5 people.
  • Trained in various environments: large groups, one-on-one, hands on
  • Developed presentation tools to assist in training and leave for reference.
  • Managed communications with clients including Ambassadors, Deputy Chiefs of Mission, Consul Generals.

 

Web Content Manager                                                                                
04/2005 – 11/2006
U.S. Pharmacopeia, Marketing and Sales Department: Rockville, MD

Managed content development of redesigned, multilingual corporate website (www.usp.org) as a tactical tool for marketing strategies and brand expansion. Combined skills of copywriter, editor, web marketer, and project manager to communicate to an international audience about USP’s mission, services, and products. Proposed enhancements to content areas and website design and functionality to increase usability and visitor traffic. Analyzed and reported web traffic statistics using data from Urchin. Worked with subject matter experts to revise content appropriately. Worked with web development team to resolve technical issues and eliminate inconsistencies.

Specific Highlights:

  • Developed corporate SOP and educated content owners on guidelines for content development and submission.
  • Worked closely with team of developers, designers, and translation vendors to launch website in under 6 months.
  • Worked with translation vendors to launch website in Mandarin, French, Spanish, and German.
  • Trained assistant on theory and development of search engine optimization. 

 

Marketing Manager                                                                                     
07/2002 – 04/2005
ORC Macro, Web and Technology Services Group: Rockville, MD

Managed marketing staff and promotion of events, publications, and websites using traditional and web strategies. Created promotional materials and publications incorporating consistent branding and appropriate style guidelines. Analyzed and recommended enhancement options for existing websites and publications to increase usability and marketability. Conducted environmental scans, market research, focus groups, and competitive analysis for client projects and corporate endeavors. Developed budgets and labor assessments for projects, created timelines and management plans, assigned and supervised tasks. Interviewed and hired new staff for positions in marketing, web development, project management, and quality assurance. Managed and wrote proposals for new business development.

Specific Highlights:

  • Managed marketing for CDC’s 2003 Cancer Conference; increasing attendance by more than 50%.
  • Managed department overseeing up to 7 employees in marketing and usability roles.
  • Conducted focus groups with children, teachers, and parents to research product feedback.
  • Trained staff on marketing and content development topics, such as viral marketing, WebTrends analysis, and content management.
  • Traveled throughout U.S. to train groups of up to 30 pre-school teachers on the use and benefits of Building Blocks for Healthy Students educational program materials.
  • Developed and presented continuing education workshop for 40 public health professionals at APHA on Using the Internet as a Public Communication Tool.  
  • Clients included: Earth Day Network, the National Organization for Fetal Alcohol Syndrome, and the National Association for Children of Alcoholics (NACoA), as well as several federal government clients including the Centers for Disease Control and Prevention (CDC), Substance Abuse and Mental Health Services Administration (SAMHSA), and Department of Education.

 

Content and Publications Manager                                                          
11/2000 – 07/2002
ORC Macro, Communications Group: Rockville, MD

Worked directly with writers, editors, graphic designers, and web developers to produce award-winning websites and publications. Managed the production and organization of multiple websites. Created content plans and managed development of content on multiple websites. Wrote content for websites and publications targeting teens and parents about issues such as substance abuse awareness. Promoted publications, materials, and websites at public health conferences. Wrote reports, proposals, and prepare briefings about publications, materials, and websites. Developed and oversaw implementation of distribution plans for products, publications, and other materials. Organized interdepartmental brainstorms for new content on multiple sites.

Specific Highlights:

  • Completed a 50+ page rewrite/revision of award-winning Keeping Youth Drug Free, and managed its production and publication.
  • Managed production and publication of award-winning Keeping Teens Drug Free Monthly Planner and Activity Guide, a 16-month calendar with substance abuse prevention articles.
  • Served as content manager and primary writer for three public health websites targeting teens and parents on substance abuse awareness.

 

Co-Founder/Editor-in-Chief                                                                       
11/1999 – 10/2001     
Verge Communications, LLC:  formerly at www.vergemag.com

Served as editor-in-chief for award-winning Verge Magazine which debuted in August 2000 and published 14 issues. Directed content development and managed operations, public relations, marketing, recruiting, and research. Supervised staff and worked daily with writers and editors to produce content. Copyedited accepted material.

Specific Highlights:

  • Developed business plan to create Verge Communications, LLC.
  • Published 14 issues.
  • Reviewed over 20 written submissions monthly for publication.

AdditionalSkills

Skills in photography; focus group moderation; client relations; usability; proofreading/copyediting; public speaking; proposal development; and teamwork. Hardworking, creative, and detail oriented. Computer skills: MS Office suite, Basic HTML, Adobe Photoshop, Dreamweaver, Windows & Macintosh platforms.

Education

B.A., Journalism, University of Maryland, College Park, MD, 1999
B.A., Art, University of Maryland, College Park, MD, 1999

Portfolio and references available upon request.

Samples include: Conference program/abstract book, promotional materials, corporate marketing materials, websites, moderator guides, commercial real estate guidebooks, public health education booklets for parents, brochures, websites, analysis reports, and marketing plans.