Resume

meanakasi@hotmail.com

Project Manager
08/2011 – Present
Blast Radius: Vancouver, British Columbia, Canada

Manage web, mobile, and paid media projects for Starbucks. Handle tracking, forecasting, and reporting of budgets and resource allocations. Assign and oversee tasks, conduct meetings, and ensure on-time and on-budget deliverables.

Senior Interactive Producer
04/2010 – 07/2011
Hirshorn Zuckerman Design Group (HZDG): Rockville, MD

Managed interactive projects, participated in new business development efforts, and provided marketing/branding consultation to clients. Developed creative briefs, site architecture, and timelines for interactive projects and integrated marketing campaigns. Led internal and client meetings and presentations, and followed up with team throughout project progression.

Specific Highlights:

• Served as key player in successful pitches for large client campaigns resulting in over $2 million in new business.
• Managed the interactive portion of the fast-paced Redskins R You In campaign including rich-media and Flash banner ads, website, and served in a leading role in radio and television spot development.
• Drafted strategic plans for mobile site marketing, iPad application development, and multichannel social marketing for Brooks Brothers.
• Managed image development and website design for Woven Digital.
• Played lead role in new website and corporate brand identity for Cuisine Solutions.
• Launched several websites for Redskins and Brooks Brothers.
• Served in advisory/mentor role on interactive projects.
• Clients included: Cuisine Solutions, Sony International, Redskins, Brooks Brothers, Woven Digital

Project Manager  
10/2008 – 04/2010
BrowserMedia: Bethesda, MD

Managed multiple projects throughout lifecycle of web development process. Established and maintained project communications internally and with clients. Provided and tracked progress on project estimates. Oversaw daily development of integrated project plans. Managed timely development of project deliverables. Maintained processes to manage scope throughout the project lifecycle. Identified and managed project issues. Communicated with project teams to ensure maximum performance. Provided support to clients on proprietary software.

Specific Highlights:

• Concurrently managed 4-6 active projects at any time spanning 1-9 months each.
• Managed iPhone project through concept, IA, design, development, and launch.
• Trained clients on using content management system.
• Reviewed IA/design/HTML deliverables for quality assurance.
• Developed functional specifications for custom websites and applications.
• Clients included: National Cancer Institute, World Shipping Council, American Gastroenterological Association, DC Business Improvement District, Congress for Neurological Surgeons, Georgetown University, University of Maryland’s Women’s Basketball Team, National Congress of American Indians, MyRadiology LLC

Senior Systems Analyst/Trainer                                                                                
12/2006 – 10/2008
Harris, Systems Deployment: Sterling, VA

2 year departure from my career track for a unique opportunity. Traveled internationally to provide training on hardware/software per Consular system requirements for the State Department at U.S. Embassies and Consulates worldwide. Managed teams and handled all client communication prior, during, and after trips to ensure a successful visit. Led comprehensive training to Foreign Service officers and local staff on Consular Affairs’ proprietary applications. Provided training on using Consular applications and performing biometrics capture. Installed computer workstations and peripherals and provided technical assistance to users.

Specific Highlights:

• Trained users in 12 different countries for 3-5 weeks each.
• Served as deployment manager on 5 trips leading teams of 2-5 people.
• Trained in various environments: large groups, one-on-one, hands on
• Developed presentation tools to assist in training and leave for reference.
• Managed communications with clients including Ambassadors, Deputy Chiefs of Mission, Consul Generals.

Web Content Manager                                                                                
04/2005 – 11/2006
U.S. Pharmacopeia, Marketing and Sales Department: Rockville, MD

Managed content development of redesigned, multilingual corporate website (www.usp.org) as a tactical tool for marketing strategies and brand expansion. Combined skills of copywriter, editor, web marketer, and project manager to communicate to an international audience about USP’s mission, services, and products. Proposed enhancements to content areas and website design and functionality to increase usability and visitor traffic. Analyzed and reported web traffic statistics using data from Urchin. Worked with subject matter experts to revise content appropriately. Worked with web development team to resolve technical issues and eliminate inconsistencies.

Specific Highlights:

• Developed corporate SOP and educated content owners on guidelines for content development and submission.
• Worked closely with team of developers, designers, and translation vendors to launch website in under 6 months.
• Worked with translation vendors to launch website in Mandarin, French, Spanish, and German.
• Trained assistant on theory and development of search engine optimization. 

Marketing Manager                                                                                     
07/2002 – 04/2005
ORC Macro, Web and Technology Services Group: Rockville, MD

Managed marketing staff and promotion of events, publications, and websites using traditional and web strategies. Created promotional materials and publications incorporating consistent branding and appropriate style guidelines. Analyzed and recommended enhancement options for existing websites and publications to increase usability and marketability. Conducted environmental scans, market research, focus groups, and competitive analysis for client projects and corporate endeavors. Developed budgets and labor assessments for projects, created timelines and management plans, assigned and supervised tasks. Interviewed and hired new staff for positions in marketing, web development, project management, and quality assurance. Managed and wrote proposals for new business development.

Specific Highlights:

• Managed marketing for CDC’s 2003 Cancer Conference; increasing attendance by more than 50%.
• Managed department overseeing up to 7 employees in marketing and usability roles.
• Conducted focus groups with children, teachers, and parents to research product feedback.
• Trained staff on marketing and content development topics, such as viral marketing, WebTrends analysis, and content management.
• Traveled throughout U.S. to train groups of up to 30 pre-school teachers on the use and benefits of Building Blocks for Healthy Students educational program materials.
• Developed and presented continuing education workshop for 40 public health professionals at APHA on Using the Internet as a Public Communication Tool.  
• Clients included: Earth Day Network, the National Organization for Fetal Alcohol Syndrome, and the National Association for Children of Alcoholics (NACoA), as well as several federal government clients including the Centers for Disease Control and Prevention (CDC), Substance Abuse and Mental Health Services Administration (SAMHSA), and Department of Education.

Project Manager                                                          
11/2000 – 07/2002
ORC Macro, Communications Group: Rockville, MD

Worked directly with writers, editors, graphic designers, and developers to produce award-winning websites and publications. Managed the production and organization of multiple websites. Created content plans and managed development of content on multiple websites. Wrote content for websites and publications targeting teens and parents about issues such as substance abuse awareness. Promoted publications, materials, and websites at public health conferences. Wrote reports, proposals, and prepare briefings about publications, materials, and websites. Developed and oversaw implementation of distribution plans for products, publications, and other materials. Organized interdepartmental brainstorms for new content on multiple sites.

Specific Highlights:

• Managed 3 million dollar Substance Abuse and Mental Health Services Administration campaign with websites, publications, and integrated marketing deliverables.
• Completed a 50+ page rewrite/revision of award-winning Keeping Youth Drug Free, and managed its production and publication.
• Managed production and publication of award-winning Keeping Teens Drug Free Monthly Planner and Activity Guide, a 16-month calendar with substance abuse prevention articles.
• Served as content manager and primary writer for three public health websites targeting teens and parents on substance abuse awareness.

Co-Founder/Editor-in-Chief                                                                       
11/1999 – 10/2001     
Verge Communications, LLC:  formerly at www.vergemag.com

Served as editor-in-chief for award-winning Verge Magazine which debuted in August 2000 and published 14 issues. Directed content development and managed operations, public relations, marketing, recruiting, and research. Supervised staff and worked daily with writers and editors to produce content. Copyedited accepted material.

Specific Highlights:

• Developed business plan to create Verge Communications, LLC.
• Published 14 issues.
• Reviewed and copyedited over 20 written submissions monthly for publication.

Editor/Desktop Publisher
03/2000 –11/2000
LUTC: Bethesda, MD

Performed copyediting and desktop publishing duties using PageMaker for nonprofit insurance education organization. Utilized grammar skills and attention to detail to take several 200+ page publications from initiation to completion. Composed new and revised course texts, moderator guides, examinations, and related materials to make them readable, logically sequenced, and attractive. Ensured consistent page formatting. Converted Word or WordPerfect documents to PageMaker for use by the outside printer. Prepared course materials in a timely manner to meet the printing schedules. Assisted in making final corrections to bluelines received from printer.

Editor/Desktop Publisher
10/1999 –03/2000
Black’s Guide: Gaithersburg, MD

Served as the main contact person for printer, publisher, advertisers, and realtors for publication of Washington, DC metropolitan area guidebooks to commercial real estate. Designed and created layouts of several 400+ page books. Worked closely with publisher and advertisers while proofreading, editing, and designing books from start to finish. Used Ventura Publisher for layout of books. Developed logo designs, created street maps using CorelDraw, and scanned and manipulated photos for publishing. Prepared files to be sent to outside printer.

Additional Skills

Skills in photography; focus group moderation; client relations; usability; proofreading/copyediting; public speaking; proposal development; and teamwork. Computer skills: MS Office suite, HTML, Adobe Photoshop, Dreamweaver, Windows & Macintosh platforms.

Education

B.A., Journalism, University of Maryland, College Park, MD, 1999
B.A., Art, University of Maryland, College Park, MD, 1999

Portfolio and references available upon request.

Samples include: Creative samples and links to print, web, mobile, and rich media projects. Strategic plans, sitemaps and wireframes, project reports, and project management tools.

 

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